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Consulting RSS FeedsPollard on Personal Productivity Improvement - THE BUSINESS CASE FOR PERSONAL PRODUCTIVITY IMPROVEMENT. In a recent post I argued that IT and Knowledge Management (KM) should merge into a combined TechKnowledgy department that would, in addition to the traditional responsibilities for managing the financial, HR and sales systems and technical hardware of the organization, take on these two important new responsibilities focused on the individual 'knowledge worker': ...Feed Source: www.johnlawlor.com Google is far and away the top search vehicle, especially for the law firm... - Google is far and away the top search vehicle, especially for the law firm managment company Altman Weil. In a recent Altman Weil Online Poll, 81% of respondents indicated they use Google as their primary search engine. Something to think about when developing a Search Engine Optimization strategy for your website. http://www.altmanweil.com/news/pollarchives.cfm?&;showresults=SearchEngine [LawMarketing Blog by Larry Bodine]... Transcripts add to a story if handled fairly - JD Lasica has posted a fine weblog entry whose title asks: Are emails private? And should bloggers scoop their interviewers?
The questions stem from a recent development that I've indirectly been a part of: OJR columnist Mark Glaser has said he's a bit frustrated that bloggers whom he has interviewed have posted interview transcripts to their blogs before Mark's final articles are published. In essence, the bloggers "scoop" the reporter himself -- which might be unethical, or at least in bad faith.
JD's article raises more than a few interesting questions: Is the reporter doing his subjects a favor by quoting them, or vice versa? And is it ever acceptable for an interview subject to post a transcript? On what terms?
This is a fascinating issue. For the record,... Wireless Email Use Increases Corporate Productivity - A Study by The Radicati Group, "Enterprise Wireless Email Market Trends, 2003-2007," Shows That Wireless Email Access has Increased the Amount of Time That Employees Can Put Into Their Work Research indicates that employees using wireless email will have put in an extra 55 minutes of work per day. "In a world where time is of the essence, and an increasing number of tasks are mission-critical, wireless email and other soon-to-come applications will pave the way for a truly global mobile business landscape." , says Sara Radicati Email is only one tool. We can also use IM and SMS for short messages, telephone and voice mail when we are on the move and shared workspaces for complex and rich communications. ... POLLARD'S NAIVE PROPOSAL TO SAVE E-MAIL - There's a great debate in the blogosphere and among technologists about whether e-mail, much disparaged as the cause of productivity-sapping information overload, and a lightning rod for relentless and overwhelming spam merchants, is toast. Detractors say it is unrescuable, an inefficient use of time and an ineffectual means of communication. Supporters say it is the inevitable and powerful successor and replacement for snail mail, and must be redesigned to solve the problems that are p... Google's Schmidt Touts Personalization - The next level of targeting and results improvement in search engine marketing will likely come from personalization. Google's Kaltix acquisition underscores that priority for the search giant. CNET gets the skinny straight from Eric Schmidt, who concurs that the algorithm is undergoing constant enhancement. CNET reports. Kevin Lee comments. [this is a summary - go to our web site for the complete entry, links, comments and categories] [MarketingWonk - The single source for no-nonsense Internet marketing news]... Google Moves Away From Pagerank? - You may have noticed something strange lately at Google. Some searches that should display thousands of results only show a handful, even though Google itself says there are thousands of matches. This "bug," highlighted by The Register, causes Google to display highly reduced result sets. The explanation hypothesized in the article is an algorithm change designed to thwart Google page spam. Author Andrew Orlowski goes so far as to suggest that Google is moving away from the famous PageRank to place more emphasis on anchor text. Kevin Lee comments. [this is a summary - go to our web site for the complete entry, links, comments and categories] [MarketingWonk - The single source for no-nonsense Internet marketing news]... Alarm Bell Phrases -- look this over for a chuckle! - Alarm Bell Phrases on Ward's Wiki are just great. As with all links to the Wiki though, be warned: click too many links and hours of your life will inexplicably vanish [Simon Willison's Weblog] The NonAlarmBell Phrases are just as enlightening [McGee's Musings] A few of my favorites are: I'm the team boss. Every decision made on this team is going to be mine. "I don't want to tell you how to do your job, but " Isn't any phrase ending with "but" an ... BUSINESS OPPORTUNITY FOR CONSULTANTS - Last week I suggested that IT and KM (Knowledge Management) departments need to get together and refocus themselves on enhancing individual front line worker effectiveness and productivity. Since then I've knocked this around with some IT and KM people both online and in person, representing a variety of different industries, and they've helped me refine these ideas considerably. The first thing I've concluded is that for pragmatic reasons KM should be organizationally part of IT, rather than a separate department or a part of HR or Sales & Marketing. IT has the resources and the budget, understands the function of in... New Study Says Taglines Are Useless - Marketers spend billions of dollars every year developing and advertising taglines hoping consumers will remember them, understand them and act on them. Well, according to a recent study by Emergence, most of that money is wasted. Only 6 out of 22 tagline [Adrants]... Paid Content Paying Off - Driven by broadband, streaming media, and online personals, the paid content market experiences more growth. [Advertising]... Instant Messaging, the Social Circle and the Telephone - INSTANT MESSAGING, THE SOCIAL CIRCLE, AND THE TELEPHONE [Forbes Sep 1, 2003]
Researcher Mei Chuah at Accenture Labs is leading a project in reality instant messaging and online commerce, using software "robots" to find out what you and your friends are doing and then linking you together and brokering new adventures (such as "Interested in buying concern tickets together?") -- by your digital cell phone. Chuah says, "The point is to be connected to your social network at all time. Since you're always carrying it, the phone is the nexus and the portal to other devices -- it should sense and control them."
Quentin Hardy, writing for Forbes, explains that once companies realize they can sell more by creating social activities around their products, even more things will communicate, and we will respond to them. Chuah's own research interests gelled when... Database of Ideas -
Read/Write Web
Web of Ideas A lot of people are getting pretty excited about Social Software. Bloggers like Joi Ito and Marc Canter are writing with gusto ... Email Delivery Summit Notes: Warring Camps Reach Peace - Email Delivery Summit Notes: Warring Camps Reach Peace [EmailSherpa]
Turns out the biggest problem in fighting the war against spam has been the giant battle lines drawn between all the participants. For the most part, marketers, email broadcast firms, ISPs, and filter program firms rarely spoke to each other. We all heard that people on the "other side" thought of us as bad guys, and we focused on how to get around them.
It turned into an iron curtain-style cold war.
"It was really eye opening for some people in the room to hear an ISP rep say, 'You know, we re... The Future Of Communications According To Dave Pollard - The Future Of Communications According To Dave Pollard [How To Save The World]
This post is a guide to the different media available for communicating today, and when to use each, and a forecast of how this will change in the next two decades.
Dave Pollard has a very nice habit of clarity in shifting and evolving information environments. This post is no exception.
John Lawlor business blogging evangelist 2003-07-17... US Trendsetters Are Online - US Trendsetters Are Online [eMarketer]
According to a recent RoperASW/Washingtonpost.com report, 82% of those people in the US who influence the opinions and purchases of others go online multiple times each day. Plus, over 80% conduct product research online.
With so many influential consumers in the US going online, can you afford not to target these people? eMarketer estimates there will be 162 million people online by the end of this year. For more on how to address Internet users in the US through effective online advertising campaigns, read eMa... PDF: Unfit for Human Consumption - Jakob Nielsen - Death to (Most) PDFs. Jakob Nielsen is at the same user-interface conference I'm attending today. He has posted an excellent rant on his [Dan Gillmor's eJournal]... Emerging Trends in Paid Search Marketing - Part I - The Future of SEM.
avant|marketer: Emerging Trends in Paid Search Marketing - Part I
A good interview with Jupiter Research analyst Gary Stein covering current and future trends in SEM, discussing the relative importance of PPC, PFI and SEO. Well worth a read if you are into this sort of thing. [Up2Speed]
... 'AOL Journals' To Bring Blogs To Millions - 'AOL Journals' To Bring Blogs To Millions [Washington Post]
The "blogosphere" may never be the same after America Online releases free blog-publishing software to its 34 million members this summer.
AOL this month began showing demos of its tools for creating Web logs, or blogs, to veteran bloggers. AOL has dubbed its service "AOL Journals" because its surveys showed that members found the word "blogs" confusing, said Rick Robinson, AOL's vice president for community products.
Whatever you call them... The Influentials -- Blogging, Valued Opinions and Buying Patterns - The Influentials, a book by RoperASW researchers Ed Keller and Jon Berry [MediaPost] Marsha Geller
The book is about the 10% of the American population that tells the other 90% what to do, what to buy, whom to vote for, where to eat, vacation, etc. - in other words, the people who either know the answer to any question you might have, or know someone who does.
According to Keller and Berry, Americans don't buy anything without first talking to someone whose opinion they value, and "the Internet has broadened the conversation, allowing people... Is Federal Spam Ban Next? - After do-not-call, is spam ban next?
The enormous popularity of the national do-not-call list —more than 10 million sign ups in the first 4 days — has raised hopes that a “no spam” registry could be next.
IF MORE THAN 12 million people rushed to put their names onto the Federal Trade Commission’s Do Not Call database, imagine how many would sign up for a national “no spam” registry. [MSNBC]... Bloggers Are Not Immune From Libels They Themselves Write - Jack Balkin on Batzel (LazyBlawg).
Jack Balkin has a great summary of the 9th Circuit's recent Batzel decision (PDF) and its implications for bloggers:
This does not mean that bloggers are immune from libels they themselves write. It means that they are immune from (for example) libels published in their comments section (if they have one) because these comments are written by other people and the blogger is merely providing a space for them to be published. Congress wanted to treat operators of chatrooms and other interactive computer services differently from letters to the editor columns in ... Glenn Reynolds (InstaPundit) On Good Blogging - Glenn Reynolds (InstaPundit) on "What Makes A Good Weblog" [Tech Central Station]
The key to good blogging is simple: have something interesting to say, and say it well.
Kind of like, well, every other sort of writing - just faster, and with links. There's nothing new about that, but it's still a kind of magic, as good writing always is.... Google AdSense - Self-Service for Content Ads - Google Starts Self-Service for Content Ads. AdSense allows small publishers to sign up on their own to carry Google's content-targeted listings. [internetnews.com: Internet Advertising Report]
Get a preview of what Google would serve on your site here -- http://google.blogspace.com/archives/000984.
... Test Google's AdSense Results for Your Site - Try Before You Sell. Want to see what ads AdSense thinks are relevant to your page? Just enter its URL: [Google Weblog]... SEM (Search Engine Marketing) Cuts Into Yellow Page Advertising - SEM Cuts Into Yellow Page Advertising.
Will Search Marketing Cut into Yellow Page Ad Spend?
The old standby, Yellow Pages, is beginning to take a beating from search engines as more and more marketers realize the benefits of search engine marketing and shift more dollars into it.
A recent seurvey of small and medium sized businesses by the Kelsey Group and OneStat show 43% use web site marketing and 17% use search engine marketing. Most (77%) small businesses still use the Yellow Pages but indicate that more marketing dollars are likely to shift to the web. [MarketingFix]... Is RSS The Savior of Email Marketing? - Derek Scruggs at Escalan writes about the value of RSS in email marketing's future. {Escalan]
I believe that RSS will largely replace B2B email newsletters within the next three years. Here are a few exerpts from Derek's newsletter.
RSS may just be the savior of email marketing.
RSS is an acronym for Rich Site Summary. Or that's what it originally stood for. Now it's more commonly understood to mean Really Simple Syndication.
In a nutshell, RSS is just an XML format optimized for syndicati... Searching For The Truth in Search Engine Marketing - Searching For The Truth in Search Engine Marketing [Online Spin - MediaPost]
Search Engine Marketing works. Search continues to be one of the primary elements for any marketer, brand development or direct response, as it drives both awareness and acquisition.
If you are starting to utilize Search, you must first understand the fundamental (Primary) elements that go into an effective campaign. These elements are: <more>... June 9-10 ClickZ Weblog Business Strategies Conference - ***********************ClickZ Weblog Business Strategies Conference & ExpoThe First Business Event for BlogsJune 9-10, 2003 - Sheraton Boston - Boston, MAhttp://www.jupiterevents.com/blog/spring03/index.html***********************This two-day event is the first business-oriented forum to address the recent emergence of Weblogs into the business world and their rising importance as a medium of communication. This conference will bring together Webloggers who are pioneers, experts, and technologists. Toge... Jupiter Confirms Search Marketing Still Important - Jupiter Confirms Search Marketing Still Important.
Press Release: Jupiter Launches New Search Service; Releases First Report
Jupiter Research today released the results of a survey confirming that search marketing will continue to be the hottest segment of online marketing into 2004.
"Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner... E-Mail Prevails As Preferred Biz Communication - E-Mail Prevails As Preferred Biz Communication
An April study from Meta Group determined that 80% of business people around the world prefer to communicate at work through e-mail, compared to just 20% who prefer the phone. These findings are backed up by a similar study from AOL and RoperASW. Why is e-mail so popular in the workplace? [eMarketer]... Blogs are conversations - Blogs are conversations.
Joi: A Cluetrain Moment. This combination of Google and blogs may create an opinion management and cluetrain manifesto sort of human conversation about products in a much less centralized method than some of the earlier models like epinions.
Dig Marc's comments on Joi's blog (scroll down).[The Doc Searls Weblog]... Internet Now the Most Important Information Medium - Internet Now the Most Important Information Medium.
CNN: Study: Net now more important than TVMercury News: The Net is cutting into TV time, study finds
About 61 percent find the Net "very" or "extremely" important as an information source, concludes the third annual nationwide survey on the Internet from the University of Ca... Tips to Increase Your Site's Ability to Get Leads - 7 Tips to Increase Your Site's Ability to Get Leads.
ClickZ: Challenge: Get More Leads by Next Friday
Here's what this article suggests you do to improve your site's ability to collect leads from its visitors:
Message Must be Relevant (Identify the benefits and value your products or services confer)
No Jargon
Don't "We" All Over Yourself (The first rule of online success is it's never about you)
Keep It Need-to-Know (Ask for as little information as possible)
Help Them See It (Evaluate text scannability)
Qualify Better (Let visitors know briefly who you are, what you do, and what you offer)
Test, Measure, and Optimize
[MarketingFix]... What Kind of Research Can Marketers Do Online? - What Kind of Research Can Marketers Do Online?.
Imedia Connection: The Future of Online Research
"There are certain forms of research, for example concept testing and price testing [that take advantage of the Internet's strengths]," says Anke Audenaert, director of Global Market Research at Yahoo!. "The Web offers unique benefits like [user] interaction via the computer and the ability to show [these] people pictures of product concepts without respondents having to leave their locations."
Adds Flores of CRM Metrix: "We should relate to it beyond the ways we think about doing research now. The process is long, slow, etc. Whereas if you need ideas, feedback, suggestions, just ask simple questions, learn from it and go back to asking questions.
"Today you can do this ... Blogs offer the human voice... - Marketing Profs: "Blogs offer the human voice, which can be loud, controversial, and even wacky. But the realness of the blog inspires trust and piques people’s curiosity. A blog can create a community and a dynamic discussion." [Scripting News]... Forbes: Online Ads Finally Click - World's Largest Media Buyer Praises Online Ads.
Forbes: Online Ads Finally Click
On May 5, the advertising industry was in the midst of one of the hottest TV-ad-buying seasons ever. That's why Madison Avenue types were stunned when Jack Klues, chief executive of Starcom Mediavest, the world's largest media buyer, chose that time to praise online advertising.
Klues said his firm, a unit of Publicis Group, would expand its online efforts during the television-ad-sales frenzy, "It's time for us to use online as a way to deliver television commercials for our clients," he said at the iMedia Summit, a gathering of 500 online-advertising buyers and sellers.
. . .
Very low rates and video. That's the magic formula convincing traditional print and television advert... Blogging On Microsoft's Radar Says Bill Gates - Blogging's on BillG's Radar Screen. Blogging's on BillG's Radar Screen Microsoft Chairman Bill Gates noted at yesterday's Newspaper Association of America Annual Convention that Microsoft is very interested in making sure blogging tools are there to support folks doing "bottom-up publishing." [via Microsoft Watch from [tins ::: Rick Klau's weblog]... Interview with Google's CEO Eric Schmidt Part 2&3 - Interview with Google's CEO Eric Schmidt Part 2&3.
AlwaysOn: About Google's Schmidt - Part 2AlwaysOn: About Google's Schmidt - Part 3
Part 2 is most relevant to online advertising, but both are worth a read.
From Part 2:
Schmidt: Let me talk primarily about advertising because it’s easier to conceptualize, though most deals are a combination of search and advertising. These models are beautiful things. The value to the advertiser is so great, that we were able to withstand this recent advertising winter.
This is because we proved the measurability of our system to advertisers. Advertisers are paying for clicks. They’re paying for the closest thing to conversions, which i... Why Blogs Haven't Stormed the Business World - Why Blogs Haven't Stormed the Business World. by Tiernan Ray of eCommerce Times
Whatever you may think of the publishing revolution known as blogging, the advent of technology for posting "top-of-mind" thoughts to a Web site is an intriguing development in Internet history. Weblogs, or "blogs" for short, dramatically ease the process of uploading simple kinds of content, thus facilitating a loosely organized kind of collaborative publishing.
This article is worth reading- hopefully by blogging vendors as well as business bloggers. J:L... Most Used Search Engine Word Phrases - According to a study by Amsterdam based OneStat.com, the 7 most used word phrases in search engines are:
... ComScore Launches qSearch - ComScore Launches qSearch.
Search Engine Watch: ComScore Launches Search Engine Tracking System
comScore Networks, known for its Media Metrix web traffic reports, has launched a new service to track and report on searchers' actual unique queries across 25 major search engines and portals.
Prior to the launch of the company's qSearch search tracking and reporting system, search activity was typically measured using counts of "unique visitors" to search engines sites, or from data reported by search providers themselves.
By contrast, qSearch uses data from comScore's Global Network, which continuously captures the complete Internet activity, including search engine queries, of a representative cross-section of more than 1.5 million global Internet users at home, work, university and non-U... To Blog Or Not To Blog That Is The Seminar - To Blog Or Not To Blog That Is The Seminar
You are invited to a FREE 20 minute mini-webinar on business blogging basics.
Invest 20 minutes and a phone call and I will help you understand why blogging should be in your future.
Interested? Just send an email to free@bloggingseminars.com
your name:your title:corporate email address:company name:address:city, state, zip:company url:phone number:best time of day... Blogs Can Link Firms, Customers - Blogs can link firms, customers [Sun-Sentinel] by Jeff Zbar
Instead of creating a new Web page and going through the process of reposting each time he had something new to add, Ryan Clement of SunFriendlyProducts.com decided to blog. Now, each time he comes across a new bit of research, Clement posts a blog to his site as easily as if he were sending an e-mail. "This is a more convenient way to share data, and it helps us gain awareness about our resources," he said. "It's a great way to spread the word about what we do."... Boston.com Blogged the Boston Marathon - Boston.com Blogged the Boston Marathon
The Boston Globe blogged the Boston Marathon live! They called it a "Marathon stride-by-stride webcast" -- but a blog by another name Check out the blog archives. The Marathon Central banner carried a "sponsored by KOHL'S"
... Interest in Blogging Grows 433% Since January (Google News) - Has Media Interest Increased Since Google Bought Blogger?
At Blogs4Business.com, my blogging seminar and consulting arm, we have been tracking major media interest in blogging by tracking the word "blog" Obviously, as a blogging evangelist I am prejudiced but the numbers seem to validate that there is a surging media interest in blogging.
Articles tracked on News.Google.com for the word 'blog'
Jan. 151
Feb. 225
... Marketers can spread the word with Weblogs - Marketers can spread the word with Weblogs [Sun-Sentinel] by Christine Winter
A Boca Raton-based entrepreneur, John Lawlor, who has an advertising and permission-based e-mail marketing background, has set himself up as a blogging consultant, known as The Blog Answer Man (bloganswerman.com). He offers seminars to businesses interested in pursuing the new technology as a marketing tool.He describes a business blog as a "merger of discussion boards, personal Web sites, e-mails and e-mail newsletters." <... How to blog for fun and profit - How to blog for fun and profit - [Durocher's Oklahoma City Business]
An ideal way to reach potential customers and build customer loyalty
Blogging is a way for you to share your ideas and brainstorm with some of the best and brightest in your business.
Blogging is also an ideal way to reach potential customers and build customer loyalty.
Blogs are beginning to represent the most effective form of grass-roots marketing avai... BLOG stands for Better Listings On Google (and MSN, AOL, Overture, AllTheWeb, etc.) - What Does 'BLOG' Stand For?
A blog is often defined as "a frequently updated web site usually displayed in reverse chronological order."
Blogging is about the capturing, organization, distribution and acceleration of information.
From a business perspective --
'BLOG' stands for "Better Listings On Google (and MSN, AOL, Overture, AllTheWeb, etc.)... Great coverage for Blogs4Business.com and BlogAnswerMan from Australia - Great coverage for Blogs4Business.com and BlogAnswerMan from Australia [Microdoc News - Google News]
Google Sponsors Business Blogs
Microdoc News reviewed blogs to see what the general view of bloggers is concerning the effect of Google's purchase. In reviewing more than 3,000 blogs we came to the conclusion that the general consensus is that Google Inc's purchase will have the effect of increasing the reliability of blogs, and increasing the interest of business in blogging.
No-one seems to be questioning whether big business arriving in the blog... What Does 'BLOG' Stand For? - What Does 'BLOG' Stand For?
A blog is often defined as "a frequently updated web site usually displayed in reverse chronological order."
Blogging is about the capturing, organization, distribution and acceleration of information.
From a business perspective --
'BLOG' stands for "Better Listings On Google (and MSN, AOL, Overture, AllTheWeb, etc.)... Virtual Army Unleashes the Blogs of War - Virtual army unleashes the blogs of war [Sun-Sentinel] Christine Winter
blogging, is a Web phenomenon that started drawing mainstream attention after the Sept. 11, 2001, terrorist attacks, and is becoming even more popular with the advent of the war.
More coverage of the blogspeed growth of blogging. Awareness of blogs and blogging is spreading rapidly with the media, the public and businesses.
Isn't time that your business discovered how blogging will benefit your business? ... Blogs begin butting into business - Blogs begin butting into business [ITWorld]
Weblogs are escaping the world of the opinionated scribbler in the wilderness and being taken up as a means to extend corporate intelligence gathering. They're joining traditional project collaboration tools like document management, whiteboards, e-mail and other online meeting spaces, meaning team members within companies and outside can contribute regardless of location. Weblog software aggregates unstructured information in a Web-publishable form. <more... Interview With Google's Tim Armstrong, VP Sales - Google VP of Sales Explains Success.
Reveries.com: Interview With Google's Tim Armstrong
Very interesting interview from the guy who has to be among the most successful ad sales people on the Internet these days, Google's VP of advertising, Tim Armstrong. Here's a favorite passage:
Reveries: But isn't it still a bit of a hurdle in that some people "just say no" to paid links of any kind?
Armstrong: We really haven't heard that issue very much because we try to make the advertising just as relevant as the search results. Google actually serves ads on fewer than 50 percent of our pages.
We don't accept pop-ups or do a lot of the things that are annoying to users and that ruin the objectivity of the Internet. As a result, our average click-through rates are more than f... Why you should pay attention to weblogs (blogs) - Blogging: The latest rage sweeping the Internet [CAmagazine.com] By Jim Carroll
if you dismiss the blogging phenomena entirely on the basis that there are a lot of crackpots out there, you will be missing out on what is likely one of the most significant corporate technologies in the years to come.
Jim's three reasons why you should pay attention to weblogs (blogs):
many are full of useful information and intelligence
there is a furious pace of blogging technology development that is leading to very powerful information utilities
... The Wall Street Journal's 'Afternoon Report' Looks Like a Blog! - The Wall Street Journal's 'Afternoon Report' Looks a lot like a Blog! [InternetNews.com]
The Afternoon Report, which looks very much like a blog linking to stories from within the WSJ's network of sites, will provide a summary of news stories that break after the printing of the morning paper.
Blogspeed continues as traditional media starts looking a lot like blog media.
John Lawlor - blogging from Boca Raton, FL 2003-03-25... How can businesses use Weblogs to enhance innovation? - Chuck Frey at Innovation Tools quoted me on:
How can businesses use Weblogs to enhance innovation?
Thanks, Chuck ... Blogging: the new journalism? - Blogging: the new journalism? [dot journalism]
They are opinionated, ranting, often incoherent and frequently biased with little regard for accuracy or balance. They are also compellingly addictive and threatening to emerge as a new brand of journalism.
"Readers are flocking to online news sites by the millions for the latest news about the war in Iraq," JD Lasica, senior editor of the Online Journalism Review, told dotJournalism. "But the story doesn't end there.
... White Paper on Creating An Effective Linking Strategy - White Paper "How To Create An Effective Linking Strategy To Promote Your Web Site" by Ken McGaffin and Archie Binnie. ... Blogging As Alternative to Pay-Per-Click Advertising - Some Marketers Report Discrepancy in Paid Click Reporting.
MarketingExperiments.com Reviews 25+ Web Metrics Solutions
How could three separate web metrics programs be given access to the exact same numbers (526 orders), and yet deliver a set of metrics that are 276 percent apart? (2) How can Google's Adword Select program report 7,706 more clicks than our actual log files report? (3) More importantly, how can a marketing team make effective decisions if they don't have accurate numbers?... Web and Radio Used Together Creates Success - Web and Radio Used Together Creates Success.
MediaLife: Web and Radio, So Happy Together
Here's a good opinion piece from MediaLife on the effectiveness of using web and radio together to drive direct sales. Real time measurement and dayparting abilities are two of the benefits.[MarketingFix]... Danny Sullivan on Google's Contextual Advertising - Danny Sullivan on Contextual Advertising.
Clickz: Contextual Advertising in Context, Part 1
Good analysis of Google's move into contextual advertising.
Google's strength is it already knows about the vast majority of important pages on the Web. The company has indexed well over 2 billion pages (the 3 billion figure on its home page includes some pages it's never visited but knows about via link analysis). This means, according to Google, it can easily deliver targeted ads to any page participating in its program.
Google says just by inserting a small amount of code publishers who enter the program can get the company's targeted ads. The potential exists for the entire Web to be... Bloggers Are Becoming Influencers - Jeff Jarvis Interview on Weblogs.
iwantmedia: Jeff Jarvis: 'Bloggers Are Becoming Influencers'
Here is a great interview with Jeff Jarvis who heads Advance.net . He comments on how blogging fits into marketing. A good read.
IWM: Newsweek recently reported that, in a blog-related twist on viral marketing, Dr. Pepper is recruiting "key influence bloggers" to help promote a new beverage. Is such commercialism the next step for blogs?
Jarvis: They went about it the exact wrong way. Rather than creating a Weblog, they should have gone to Webloggers. When they want to advertise on TV, they don't start a Dr. Pepper TV show; when they want to advertise in print, they don't start a paper or a magazine. So why start a blog? Because they confused the too... Give Raging Cow a chance! - Give Raging Cow A Chance says Doc Searls [Newsfactor] By Joe "Zonker" Brockmeier
Doc Searls initially gave Dr. Pepper's Raging Cow blogging strategy a big thumbs down but is now willing to give Raging Cow a chance.
Searls, co-author of The Cluetrain Manifesto and a prolific blogger, also said blogs are a marked improvement over static Web pages. <more>
Kudos to Doc for re-thinking his initial position. It is too early in the development of the blogging evolution to automatically think businesses using blog thinking and blog strategies are bad for blogging.
... Success of Web journals heralds an even bigger future - Success of Web journals heralds an even bigger future [CNN.Com]
The online diaries known as Weblogs, or "blogs," seemed like a lot of inconsequential chatter when they surfaced a few years ago.
But as more people have embraced the concept, what once seemed like a passing fancy has morphed into a cutting-edge phenomenon that may provide the platform for the Internet's next wave of innovation and moneymaking opportunities.
... Web Powerful in Reaching CxO Audience - Web Powerful in Reaching CxO Audience.
Forbes: A Day in the Life of CEO's Online (PDF)
Here is another study touting the web as the best way to reach the top executive. It's the first thing they refer to in the morning, more so then their daily newspaper. It's a major part of their day and they click on ads too. Check the study out.[MarketingFix]... Blogging Advice from JupiterResearch's lead-blogger - Michael Gartenberg - JupiterResearch's lead-blogger, Michael Gartenberg, Explains Blogging in ComputerWorld
Highlights of this include: " blogs allow for easy, direct and effective communication to a wide audience. Communication via blogging is a powerful tool that truly leverages the power of the Web.
Here are a few of his pointers on how to get started creating a corporate blog site:
First, think "modest" and "discreet."
Create a beta blog with limited internal access
Use your blog as a vehicle for communication, keeping your comments pithy and focused on a single ... Google - The Contextual Advertising Ring - Danny Sullivan of Search Engine posts an excellent article on Google's march into contextual ads or in lay-terms micro-targeted advertising. the article also discusses what Google is currently doing with Blogger -- ads, of course -- did you expect anything else in the first weeks after the purchase?
... Is the blogging business starting to move at blogspeed? - Is the blogging business starting to move at blogspeed?
Yesterday (Mar-03) The Wall Street Journal stated that
" weblogs, the running online journals are one of the few "hot" parts of the online world right now. Blog start-ups are being bought up by bigger Web companies, which are betting that lots of people will be willing to pay $10 or $20 a month to be able to publish their daily thoughts on Saddam Hussein, Bill Gates or Justin Timberlake."
... BlogAnswerMan on ContentBlog - Marketing Sherpa's Anne Holland just posted a BlogAnswerMan piece on her ContentBlog. Thanks Anne.
Anne post starts out: "Clever new content-> commerce site out from online marketing consultant John Lawlor. BlogAnswerMan is created in Blog format with each entry answering a visitor's question about how they can market their business with a Blog." <more>
... Search Engine Inbreeding -
Search Engine Inbreeding
The search engine landscape has been changing at lightning speed this year. As I sat writing a case study on the launch of BlogAnswerMan.com, I realized that I needed to get up to date information in order to see "who’s on first," so to speak.
WebMasterWorld.com has what looks like a current (updated 2003-02-24) landscape of the search engine relationships as they impact today’s search results. <more>
It looks like the best way to get an overview of how your blogs are ranking with the least overlap is to evaluate Google (powered by Google), MSN (results from LookSmart and Inktomi) and AllTheWeb (results from Fast).
John Lawlor - Boca Ra... Do blogs get search engine results? - Do blogs get search engine results?
Yes they do. See for yourself with my crude graph comparing early February figures (Feb. 7) with today (Feb 28th), the last day of the month.
In February, my top 10 positions increased from 91 to 145 - an jump of 54 positions - that's a 59% INCREASE - just from blogging - no meta tags, no hidden text, no cloaking -- just consistant subject focused, frequent blogging. I currently target 65 keywords and track 7 engines).
My # 1 positions increased from 21 to 35 - that's a 66.6% increase.
... Blog publishers stealing Web limelight - I'm jazzed - Reuters just broke a story by Eric Auchard entitled "LiveWire: Blog publishers stealing Web limelight" and he mentioned my Blogs4Business blog and what great timing! Talk about the power of the press -- I received 37 visitors within 13 minutes of the article's dateline.
I had just launched my Blog AnswerMan site along with my vanity toll-free number 1.866.44B-BLOG.
... Do you have questions about business blogging? - Do you have questions about business blogging?
Check out BlogAnswerMan.com. This is my response to the rash of interest (and questions) that has been generated by the Google purchase of Blogger.
Business interest in blogging is increasing every day and my phone has been ringing off the hook -- so I am launching the Blog AnswerMan service as a part free and part fee-based information resource.
Please check it out and SUBMIT YOUR B-BLOG QUESTIONS HERE or call 1.... A Good Product Yields a Strong Brand -
A Good Product Yields a Strong Brand.
Forbes: The Making Of A $2 Billion Brand
Even more remarkable is the fact that Google has become a valuable household name without spending a dime on advertising to reach consumers. The search site has never placed a TV spot, a print ad or an online banner in search of users, according to Google VP of corporate marketing Cindy McCaffrey.
OK, so Google's all over the news these days but this article talks about the power of a strong product. Build something so powerful, so needed, so superior to everything else out there and it will succeed on it's own. It's the ... Is there a blog burst on the horizon? - Business 2.0: "The Blogger hosting service will become faster and more reliable when it's moved to Google servers, and millions of people who have never given a thought to blogs will be exposed to them when they visit Google." [Scripting News]... News Monster and Distributed Reputation - News Monster and Distributed Reputation.
Developer Kevin Burton has released a beta version of an RSS-based blog/news aggregator called News Monster, a standards-compliant system with a distributed reputation system, a user-managed trust network of worthy bloggers, so that News Monster users will be able to find articles that are getting attention in their virtual neighborhood. The plan is to develop a reputation network called Blognet before the release of beta 2. Blognet will provide... Blog Word Bursts - Tracking "word bursts" within blogs as an early identifier of new trends.
Acording to a Slashdot post ""New Scientist reports that a researcher from Cornell University has come up with clever method of identifying what's cool by automatically searching weblogs. Sudden increases or "bursts" in the usage of particular words may reflect a new craze, according to Jon Kleinberg."... Blogs: High Value, Niche Content -
Blogs: High Value, Niche Content [e-consultancy]
Good piece on blogs for business by Ashley Friedlein of e-consultancy in the UK.
Here is an exerpt:The nice things about Blogs from a content syndication and licensing point of view: - the content is almost always simply structured text in XML , great for importing - the intellectual property is owned by one person (though gets more complicated when they use excerpts from others ) - because most, if not all, the content is 'one way', i.e. comes from one individual, the quality is consistent - it regularly updates - it can be inexpensive as the individual blogger is doing it all for the love it anyway so any fees are welcome ... Google Goes Blog-Crazy -
Google Goes Blog-Crazy [Fortune]
As Internet trends go, the practice of publishing Web logs, or "blogs" for short, has followed the usual trajectory. In 1993 having an e-mail address was edgy, but by 1995 it was fairly common. So it has been with blogs, which started to really enter the cultural consciousness last year. <more of Forbes article>
J:L comment:
In terms of marketing communications, blogs are where email was in 1995-96 with two notable exceptions:
1) In the mid-90's very few companies had embraced the Internet and only the very early adapters like Sun, Dell and IDG Communications were effectively using responsible email as a marketing commun... Google buys Blogger - Google Buys Blogger!
Well, for anyone who still had their doubts about whether blogs were a big deal or not, Google has made the decision for you: yes. [Executive Summary]... Blogging Goes Google-Time - Blogging Goes Google-Time
Google, which runs the Web's premier search site, has purchased Pyra Labs, a San Francisco company that created some of the earliest technology for writing weblogs, the increasingly popular personal and opinion journals.
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